Friday, September 4, 2009

Flash Mob @ WU Results!

http://www.youtube.com/watch?v=2kTXz17uwRc

Check us out on YouTube! Nearly 30 volunteers came together and performed a FlashMob at Washburn University in the cafeteria.

View the story on the Capitol Journal: http://cjonline.com/news/local/2009-09-03/flash_mob_invades_washburn

Thank you to everyone who could make it out. Please follow our Blog for the latest updates and for info our our next Flash Mob in Topeka!

Jamie

Tuesday, August 18, 2009

Mob at the VEE!

United Way recently added 16 enthusiastic and highly-motivated employees to its ranks. Companies from around the community have generously loaned the organization some of their brightest staff to be Campaign Ambassadors for the next two months.

As part of the CA's training, they will be participating in a Flash Mob to get a feel for the Live United movement and get active in its guerilla style marketing tactics.

Here's the details (more to come)
  • Campaign Ambassadors and anyone in the community is welcome (encouraged!) to join
  • T-shirts will be given out to those who need them
  • If you have a shirt, wear it, but conceal it under another shirt or jacket
  • Arrive at 11:45 a.m. in the downstairs area of the WU Student Union (near the pool tables by the CAB office)
  • At noon, we will as a group (but not looking very group-like) make our way either outside to the sidewalk if the weather is cooperative or stay indoors in front of the Corner Market.
  • At a signal, all participants will remove their shirt to reveal their LIVE UNITED tee and that underneath it all, we are all united.
  • Participants will freeze in place for 3 minutes.
  • After three minutes, they will put on their shirts and continue as thought nothing happened.
  • If anyone asks info about what happened, participants can hand out a Live United info card with this blog address and United Way's twitter name.

Thank you for Living United! Please contact Jamie at United Way if you have any questions
Jamie.hornbaker@unitedwaytopeka.org

Tuesday, July 28, 2009

First Flash Mob a Success

Committee volunteers coordinated Topeka's first ever Live United Flash Mob on Saturday, July 25 at the Farmers Market in Downtown Topeka. For the event, volunteers arrived at a predisclosed location (a parking lot) to receive their Live United tees and directions at 9:45 a.m.

The volunteers consisted of a wide variety of indivudals from various nonprofits (YWCA, United Way and more) to corporations (Payless ShoeSource and Capitol Federal), community groups (Chords & Oil) and several community activists. All total, at least 21 adults and about a dozen kids showed up to spread the Live United Message - to Give, Advocate and Volunteer.

At 10 a.m., the group concealed their Live United tees under their clothes and made their way into the crowds of the Farmers Market. At a signal, one of the volunteers unzipped her hoodie and placed it on the ground and froze in place. One by one, each of the group did the same. They froze in place, in silence for 2 minutes.

Passers by gave odd looks, children inquired to their parents, and people wondered what this group was doing. At the commence the two minutes, the group said not a word, but quickly concealed their shirts and disappeared into the crowd.

Some onlookers located a few of the flash mobbers thanking them and asking questions. It was through this interaction (and a few thumbs up) that the volunteers knew their message was being received.

If you are interested in being a part of a flash mob and spreading the Live United message, email Jamie Hornbaker - jamie.hornbaker@unitedwaytopeka.org today or check back to this site for updates and information.

What is a FLASH MOB?

http://en.wikipedia.org/wiki/Flash_mob

A flash mob (or flashmob) is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. The term is generally not applied to events organized by public relations firms or as publicity stunts.

Example of a LIVE UNITED Flash Mob

Flash Mob Committee

Flash Mobbers -- this blog has been designed as a means of more effective communication to our group. Please follow the blog, post comments and provide feedback. And, as always - thank you for Living United!